PROMOTION OF RURAL TOURISM ACCOMMODATION SERVICES SALES

The Economic of Tourism and Travel Accommodation

Sales Promotion Models

Firms spend a significant part of their marketing budgets on sales promotions. Retail (2012) indicates that during 1997–2011, promotion accounted for roughly 75% of marketing expenditures for US packaged goods manufacturers; the other 25% was for advertising. In 2011, 58% of the budget was spent on promotion to the trade (i.e., from manufacturers to retailers), and 15% on manufacturer promotion...

The effects of tourism on the promotion of rural welfare (Case study: coastal villages' city of Chabahar)

In recent years, one of the main approaches to rural development and increasing the well-being of rural households is the development of rural tourism. Because tourism development can play an important role in the well-being of households as well as in rural livelihoods. The aim of this study was to investigate the effects of tourism on improving the welfare of coastal villages in Chabahar. The...

Dropshipping - alternative infrastructure of sales and promotion

An article about the transformation of the theory and practice of marketing in terms of e-commerce and network economy. The author considers Internet Marketing as an independent marketing communication in a virtual environment. The main thesis of the article: virtual environment determines the transformation of marketing, changing methods, priorities and structure not only practice, but also th...

E-services and Positioning of Passenger Ports in the Context of Cruise Tourism Promotion

The paper positions the passenger sea ports in the context of cruise tourism on the basis of e-services they offer. The e-services of eleven passenger ports are categorized and then quantitatively evaluated by binary and ranking approaches. In general, the port e-services might be categorized according to their functionality as navigational, ship and passenger-related ones, logistics, business,...